Our audience-based approach to teaching simplifies the writing process and focuses on quality communication tools.
Often when writers sit down to begin a project, they forget the most important element of writing: the audience to whom they are speaking. The irony in today's expose-all, write-every-detail-of-your-life-for-all-to-see world is that writers often completely forget that the audience is reading, evaluating, and judging his or her words at every turn. If we always aim for effective, precise, and intentional written communications, we have a much better chance of connecting with our audience the way we intend. Our specially developed curriculum is founded on our own professionally crafted AiM principle: Audience in Mind. The AiM principle distills written communication down to a few simple premises, like always understanding the context within which you are writing and having a clear idea of your writing objective before you begin crafting your statement. In our curriculum, we provide simple, easy tools and checklists for you to develop and refine your own writing process. With a little practice and a lot of intention, this focus will result in clearer, more organized, more targeted writing that gets done what you are trying to get done. It says what you want to say about you, your company, and your brand, both personal and professional.
We also believe that grammar, syntax, and punctuation are important elements of writing. As writers and teachers ourselves, we encourage our clients to value these details in their writing and to allow us to help bring their basic foundational writing elements to a more advanced aptitude.
We also know that bad writing and bad writers are everywhere, but more importantly, we know how to make bad writers better. Let us know how we can help you aim for better results from the writing you produce. Contact us today.